As consumption habits continue to change, people’s use of social networks is gradually different. It is no longer just the function of sharing life, it has also become a way for many people to obtain new information, and it is also a channel for many niche brands to flourish.
Niche cosmetic brands must push products
In terms of beauty and maintenance, brands that have emerged from social networking sites are not only more affordable, but also more credible. Glossier, The Ordinary or OUAI are all good examples.